Google Ads · 04 of 05
Google Ads management.
Fewer clicks, better clicks: accounts rebuilt around commercial intent instead of volume.
Free, no obligation. No charges for the first month, and we charge only after the project is complete.
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Fewer clicks, better clicks.
How we run ad accounts
Most accounts we open are buying volume: broad match, wide targeting, clicks from people who browse and never book. On Astra Jewelers, month one bought 688 clicks and produced three leads.
We rebuild around commercial intent instead. Every search term is audited against what actually converts, off-theme keywords are cut, and what remains is split into intent-matched ad groups with dedicated landing pages, with conversion tracking that optimises toward real leads rather than traffic.
Further reading: What counts as a qualified lead, and why MQL and SQL matter
Working in this industry? Google Ads for jewellers
What ecommerce Google Ads includes.
6 things, all of them
Search term audits against what actually converts
Off-theme keyword pruning
Broad match cut down to what earns its spend
Intent-matched ad groups
Dedicated landing pages
Conversion tracking that counts real leads
Audit, structure, tracking.
What every account gets
- 01
Search terms audited first
The account is audited before it is changed: every search term reviewed against what converted. On Astra that audit cut 198 off-theme keywords and reduced broad match to the two terms that earned their spend.
- 02
Intent-matched structure
What remains is split into ad groups matched to intent, each with its own landing page, so the search, the ad and the page say the same thing.
- 03
Tracking that counts real leads
Conversion tracking is fixed before optimisation starts, counting tracked form, call and WhatsApp leads, so bidding optimises toward people who book rather than clicks.
Where most clients are
when they reach us.
A real account
A private, appointment-based jewelry studio in Upper Montclair competing against national e-commerce marketplaces with unlimited budgets. The account was spending on broad-match traffic that browsed and never booked: 688 clicks in month one produced three leads.
Read what happened
What the rebuilt account produced.
From the account we run
The same account, four months apart
March 2026
0.44% conversion rate
July 2026
7.23% conversion rate
Astra Jewelers
Rebuilt the ad account around commercial intent instead of volume: search terms audited against what converts, intent-matched ad groups with dedicated landing pages, and conversion tracking that optimises toward real leads.
Leads are tracked form, call and WhatsApp conversions.
InvestAmerica
A FINRA-regulated EB-5 broker-dealer, where the qualified buyer is rare and the loudest searchers cannot fund the investment. Narrowed to 46 counties, 3,300+ negatives, and CRM pipeline events feeding the bidding.
Jinamart
A Google Ads campaign optimised against the data its SEO produced.
How ecommerce Google Ads runs.
4 stages, in order
- 01
Audit
Every search term reviewed against what actually converts.
- 02
Restructure
Intent-matched ad groups with dedicated landing pages.
- 03
Fix tracking
Bidding optimises toward tracked form, call and WhatsApp leads.
- 04
Optimise monthly
Complete-month reporting, compared like for like.
Questions about ecommerce Google Ads.
FAQ
01How will you charge me for Google Ads management?
The first consultation is free and carries no obligation. There are no charges for the first month, and we charge only after the work is completed. What it costs after that depends on the account, which is what the consultation is for.
02If you cut keywords, will my traffic go down?
Usually yes, and that is the point. On Astra Jewelers month one bought 688 clicks and produced three leads. After the rebuild the account bought 346 clicks and produced 25. Traffic fell by about two thirds while leads went up eight times, because the spend moved off people who browse and onto people who book.
03We already run Google Ads. Do you start from scratch?
Usually not. The Astra Jewelers account was rebuilt rather than replaced: the campaign history, the conversion data and the account age are worth keeping, and throwing them away means starting the learning period again. What changes is the structure around them, which is where the waste is.
04What counts as a lead?
A tracked form submission, phone call or WhatsApp conversion. We say which, because the word means different things to different agencies and a report that counts clicks as leads is not measuring the same thing you are. Whether a lead becomes a customer depends on your sales process, and we do not claim credit for that.
05What actually happens in the first month?
The account gets audited before it gets changed. On Astra that meant reviewing every search term against what converted, cutting 198 off-theme keywords, reducing broad match to the two terms that earned their spend, splitting what was left into intent-matched ad groups with their own landing pages, and fixing conversion tracking so bidding optimised toward tracked form, call and WhatsApp leads rather than clicks.
Ask about ecommerce Google Ads.
Five fields, three required
Or just talk to us.
The phone is the fastest route, and both of these reach us without a form. The consultation is free and there is no charge for the first month.