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14 articles on building, ranking and advertising ecommerce stores. Every figure in them comes from a platform’s own documentation, a dated public measurement, or an account we run. Where the original version of an article carried a number nobody could stand behind, it was removed rather than reworded.

Research29 August 20264 min read

Business goals for an ecommerce apparel brand

A goal you cannot fail is a wish. What separates the ones that steer a store from the ones that decorate a slide.

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Web development

5 articles
18 August 2026

How to choose a B2B ecommerce platform

Five questions that decide it, none of which appear in the feature comparison tables.

6 min
4 June 2025

Traditional vs modern web design: what actually changed

Responsive layout, one codebase and measured performance budgets replaced fixed-width pages and a separate mobile site. Here is the mechanism behind each.

3 min
10 May 2025

Why your website isn’t generating leads

Six causes, ordered by how often they turn out to be the real one, and how to tell which of them you have before changing anything.

4 min
15 January 2025

How much does a website cost in the UK?

The running costs are published and can be added up exactly. The build fee is the part nobody can quote you from a blog post, and this explains what moves it.

5 min
28 October 2024

Shopify vs WordPress: what you are actually choosing between

One decision, two bills, and a set of responsibilities that transfer to you the moment you pick the flexible option.

4 min

Lead generation

4 articles
26 August 2026

How to track who visits your website, and what you cannot see

Three different things get sold under one phrase. Only two of them exist.

3 min
17 May 2025

What a joined-up digital marketing strategy means in practice

Channels working together is easy to say. It requires one definition of a conversion, one attribution window, and a rule on who claims what.

3 min
16 May 2025

Demand generation vs lead generation: where the line falls

The difference is not awareness versus conversion. It is whether you gate the thing, and gating changes who you can measure and what you can say to them.

3 min
15 May 2025

MQL vs SQL: what makes a lead qualified

The labels are easy. The hard part is agreeing what counts as a lead in the first place, which is where most reporting quietly goes wrong.

3 min

Automation and AI

2 articles
28 April 2025

AI marketing automation: what the tools actually do

Automation is a trigger, a condition and an action. Knowing which part the AI is doing tells you whether it is worth paying for.

4 min
25 April 2025

Chatbots or humans: how UK stores split support

A chatbot answers the questions that have one answer. Everything else needs a person, and the boundary between them is the only design decision that matters.

4 min

Research

2 articles
26 August 2026

What an ecommerce roadmap actually decides

Not a list of everything you intend to do. An order, and the reason the order exists.

3 min
22 April 2025

Reading demand: free data on what customers do

Four public sources, what each one can and cannot tell you, and a method for using them that does not end in a hunch with a chart attached.

4 min

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