A performing website is the difference maker for lead generation, but it turns out that many businesses discover their sites are failing miserably to attract valuable leads. So why isn’t your website pulling its weight?
Find out some common reasons why and tips on how to course-correct.
1. Poor UX
User experience plays a pretty big role in conversion to leads. If it is inaccessible, slow, or not mobile-friendly, visitors are likely to leave before knowing the offer. Some of the common UX issues include:
Slow Loading Speed:
Even a few seconds of delay will cause visitors to bounce away. Compress images, use caching, and minimize CSS and JavaScript files to speed up your site.
Mobile Unfriendliness:
Mobile use is increasingly becoming the norm for browsing. Your site needs to be responsive and change fast into devices.
Cluttered Layout:
A lot of information on the page and ambiguous navigation can confuse your visitors easily. Build simple layouts with natural navigation and flow that guide users on the page.
The more improvements you make in UX, the better visitors will interact with the site. You will observe lesser bounce rates and a good chance of converting them into leads.
2. Weak or Missing Calls-to-Action (CTAs)
CTAs are the steering of your visitors towards a conversion on your website. If your CTAs are poorly worded or hidden, visitors will be confused about what to do. For successful movement through your funnel, strong CTAs are a must.
Place Strategically:
Situate CTA at the top of the page or bottom of an article.
Actionable Copy:
Use words in your copy that drive action, such as the benefit. “Download Free Guide” or “Contact Us Today.”
Contrasting Colors:
Colour that contrasts with the rest of your page is used for your CTAs.
Placed properly in clear writing, a good CTA will guide your users and more likely get them to take action on your site.
3. Cluttered Content
For visitors to linger and interact with your website, your content must be both relevant and meaningful. If it doesn’t satisfy the needs of your visitors, they might leave quickly. How to improve your content:
Talk to Pain Points:
Develop content that addresses the needs of your audience as it solves them with your product or service.
Simplify Your Words:
Use neither jargon nor heavy vocabulary. Be direct and understandable to the reader.
Add Social Proof:
Add testimonials, case studies, and client logos to win the trust of your visitors in your brand.
Content relevant to the needs of your audience has a higher chance of converting.
4. Bad Lead Capture Forms
Even if visitors are interested in your offer, confusing or too long forms discourage them from converting. Here is how to make them work best for you:
Make Forms Short:
Do not request a lot of details, like name and email address, as it will just cram up a user’s space.
Offer Lead Magnets:
A lead magnet can take many shapes, for example, an eBook or checklist, which a visitor may trade for his contact information.
Use Timely Pop-ups or Slide-ins:
The timely pop-ups or slide-ins can attract attention without interrupting the user experience.
By making sure your lead capture forms are easy to fill, you are most likely to get more users converting.
5. Not Optimizing for SEO
Without a sound SEO strategy, potential leads may never know your site exists. SEO helps to reach people interested in related topics. Here’s just a few basics:
Target the Right Keywords:
Keyword research will help you find high-intent keywords for your industry. Those are customers actively searching for your solutions.
Use Relevant Meta Descriptions and Titles:
Optimize meta tags for better search result visibility to fetch more clicks
Regular Updating of Content:
Google always looks for new content, so try updating more blog articles, case studies, or insightful articles and stories
The right SEO strategy attracts the right type of visitors interested in your offerings, thus increasing the chances of converting them into leads
Which Activities Will Not Help With Lead Generation?
Some activities may seem worthwhile, but in practice, they don’t have any value in generating leads. Some examples include the following:
Unfocused Social Media Posting:
When used without any defined correlation to your lead generation strategy, social posts do not drive website traffic.
Low-Value Content:
Posting content with no consideration for SEO and relevance will never gain quality leads. Each piece should have one focus or audience needs to accomplish.
Pop-Ups:
Aggressive In some cases, pop-ups can be helpful; too many or in poor places may frighten visitors away. Save them for strategic use.
Conclusion: Optimizing a Website for Lead Generation
If your website doesn’t generate leads, then these areas might be a cause: UX, CTAs, content strategy, lead capture tools, or SEO. Small, strategic changes in these areas will make a big difference. Addressing common issues will enable you to build a site that attracts and converts visitors into valuable business leads. Ecommerce Reovlt can help you in this regard.
