Ecommerce SEO agency.

• Keyword research and analysis

• On-page optimization

• Technical optimization

• Content creation and optimization

• Link building

• E-commerce platform optimization

• Visibility in AI search and answer engines

1. 01

   Technical SEO

   Links and blog posts count for nothing if Google cannot crawl and index your store. Technical SEO comes first because everything else depends on it.

   On a store the technical problems are specific ones, and they have names. Faceted navigation, the filter and sort controls on a category page, can generate thousands of near-identical URLs and spend your crawl budget on combinations nobody searches for. Pagination buries page four of a category where nothing links to it. Out-of-stock products either vanish and take their rankings with them or linger and disappoint. Core Web Vitals and the structured data behind your rich results sit in the same audit, because all of it decides what Google can reach and how it reads what it finds.

   The first audit names which of these you have and what each one is costing, before anything is changed.

2. 02

   On-page SEO

   On a catalogue, on-page work splits into two jobs that pull against each other. Category pages, the PLPs, compete for the broad phrase, so each one has to own exactly one, and every other page of yours reaching for the same phrase gets pointed at it instead of competing with it.

   Product pages, the PDPs, compete on the specific, and their problem is different. The description arrived from the manufacturer, and every other retailer selling that item published the same words, so the page has nothing of its own for Google to prefer. That is why the rewriting matters more than the tagging. A title can be corrected in an afternoon. A catalogue with nothing of its own to say is the actual work.

3. 03

   Off-page SEO

   Using spammy backlinks and PBNs for higher rankings is something that can never contribute to your store’s success. That’s why we follow the most successful process of off-page SEO: a natural and approved link building methodology.

   The same process tunes the anchor text profile against the keyword research, and revives broken links on high-authority sites so a reference that already points at you resolves to a live page again rather than to a 404.

4. 04

   Answer engines

   A growing share of the answers your customers read are assembled rather than listed: in AI Overviews, in ChatGPT, in Copilot and Perplexity. Studies disagree on how much of that citation traffic goes to pages ranking in the top ten, and the disagreement is wide, which is itself worth knowing before anyone sells you a number.

   Three things can leave you out. The first is content that only exists once JavaScript has run: the last public measurement at scale, in December 2024, found the major AI crawlers did not execute it, nobody has repeated that test since, and none of the vendors document their own behaviour either way. That is the best reason there is to serve the content rather than bet on the answer. The second is blocking the wrong crawler: the ones that fetch to answer a question are separate from the ones that collect training data, and only one of those choices costs you citations. The third is saying what fifty other sites already say, which gives an assembled answer no reason to quote you rather than them.

   So we check what you serve rather than what you render, we make sure the retrieval crawlers are allowed while leaving the training question to you, and we put the specifics, your figures and your terms and your process, in the HTML where they can be read. We will also tell you what not to buy: an llms.txt file does nothing for Google, which documents that it ignores them, there is no AI-specific markup to add, and your content does not need chopping into chunks. Those are the three things being sold hardest this year.

5. 05

   The platform decides half the audit

   Ecommerce SEO is not one job, because the platforms do not leave the same decisions open. Shopify enforces its own path prefixes for products and collections: you choose the handle, you cannot remove the prefix, and a migration plan that assumes flat URLs fails at that fence. What Shopify closes off it also tidies up, handling most duplicate-path canonicals itself.

   WooCommerce leaves nearly everything open, which cuts both ways. URL bases are yours to set, and so is the mess: layered filters and attribute pages can mint crawlable URL variants faster than anything links to them, and nobody closes that tap unless someone decides to.

   The gap between those two is roughly the size of the gap between any other pair. Magento and Adobe Commerce hand you layered navigation that indexes far more than most catalogues need until someone configures it down. BigCommerce sits closer to Shopify, with more of the decisions already made for you. The audit starts from what your platform has already decided, because half of a generic SEO checklist is either impossible or already done depending on which one you run.

6. 06

   Numbers you can check

   Every figure in our reporting is one of four kinds: something a platform documents about its own product, a dated public measurement cited with its date, our own clients’ published figures linked to the case study that carries them, or arithmetic with the inputs shown so you can redo it. A number that fits none of those does not go in the report.

   Comparisons are complete month against complete month. A partial month set against a full one is not a comparison, and a report that leads with traffic is usually telling you something by omission: traffic is the number you reach for when you cannot show enquiries.

The two dots are measured points. The path between them is not.