Jinamart

Who they are

Jinamart specializes in kitchen organizers, laundry essentials, towels, curtains and sofa covers, selling on Amazon and Walmart alongside its own store, where its reviews credit competitive pricing and product quality. The brand positions itself as customer-centric: practical solutions for everyday needs.

The challenge

Effectively marketing a catalogue that spans kitchen organizers, laundry essentials, towels, curtains and sofa covers, while competing with the marketplaces the brand also sells on. The published brief was blunt about the scale of that: differentiate against established giants like Amazon, capture the audience’s attention, and turn it into brand loyalty rather than one-off orders.

What we did

The UI/UX came first: mobile design changes and page-load improvements ahead of any marketing, so the traffic that followed had somewhere worth landing. SEO then targeted long-tail keywords across the product categories, chosen to bring qualified buyers rather than raw volume, and a Google Ads campaign was run and optimised against the data that work produced.

The objectives

• Boost brand awareness
• Drive qualified traffic
• Fix UI/UX
• Strengthen ROI
• Effective ad campaigns

The outcome