InvestAmerica

Who they are

The product carries an $800,000 minimum and a months-long decision cycle, and every public claim, disclosure and lead-handling process is subject to regulatory review.

The challenge

A product almost nobody can buy. The EB-5 programme carries an $800,000 minimum, yet search demand is dominated by lottery entrants and shoppers for cheaper visas. Total US paid search inventory across the whole category is roughly 2,100 clicks a month.

What we did

Built the compliance-ready site, from programme pages to the disclosures the firm has to carry, then an acquisition programme built on qualification: delivery restricted to the 46 US counties where qualified buyers live, over 3,300 campaign negatives, and a live CRM pipeline into Google Ads so bidding reads real pipeline events rather than form fills.

The objectives

• Reach investors who can fund, not lottery entrants
• A site that survives compliance review
• Measure past the form fill
• Concentrate spend where qualified buyers live

The outcome

Click-through rate more than doubled and auction visibility rose 84% on the flagship campaign. Analysis of 10,537 search queries showed unqualified searchers clicking at up to 16.9% and investors comparing named sponsors at 1.2%, which reframed the strategy toward late-stage queries.