Out of some important marketing tactics for online stores, email marketing, while considered somewhat old-school, remains a powerful method for raising awareness and targeting your audience through emails. Unlike social media marketing, it may not seem as visually attractive, but its effectiveness endures. One of its key advantages is cost-effectiveness, providing a precise and direct approach. In fact, for every $1 spent on email marketing, you can expect an average return of $42.
Now, let’s see how email marketing can be utilized to boost conversions for ecommerce brands.
Newsletters
Newsletters help build trust with your audience. They offer an opportunity to gain user consent and create a loyal customer base. Moreover, newsletters are a cost-effective and efficient way to engage your audience. To encourage users to subscribe to your newsletter, consider offering something valuable, such as a 10% discount on their first order.
Abandoned Cart Reminder Emails
Did you know that in 2020, almost 88% of shopping carts were abandoned? This means that 99 out of 100 people decided not to purchase a product after placing it in their cart. Many users visit your website, add products to their cart, but leave before completing the purchase. This can occur due to budget constraints or a change of mind when customers realize they don’t need the items immediately. So, what can you do to recover these potentially lost sales?
One effective strategy is to utilize their email addresses to send reminders about their abandoned carts after a few days. This serves as a gentle nudge, reminding them that their desired products are still in the cart and ready for purchase. Implementing cart abandonment email reminders can be highly effective in nurturing long-term relationships with your customers.
Deals & Limited-time Offers
Sending emails for limited-time offers, like Black Friday, is a highly effective strategy for boosting ecommerce sales. These time-sensitive email campaigns create a sense of urgency and exclusivity that encourages potential customers to take immediate action.
Limited-time offers, such as Black Friday sales, create a sense of urgency that motivates consumers to make a purchase quickly. They fear missing out on a great deal. Email campaigns can be used to offer special discounts or early access to loyal subscribers, making them feel valued and exclusive. It allows ecommerce businesses to build anticipation and excitement around the upcoming sale, engaging a wide audience.
Customer Surveys
Customer survey emails are a valuable tool for ecommerce brands seeking to enhance their customer experience and make data-driven improvements. By sending post-purchase survey emails, brands can gather valuable feedback, identify pain points, and assess overall satisfaction. This data helps streamline processes and address customer concerns effectively. Ecommerce brands can use customer survey emails to build trust and strengthen relationships.
These are some of the email marketing methods you can use to increase conversions through email marketing. If you need a strategy and tools that can help you track the performance of the emails you send, you can schedule a call here to discuss your brand!
