7 Cost-effective Marketing Tactics for Your Online Store

Marketing Your online store doesn’t have to break the bank. With a strategic approach and a focus on cost-effectiveness, you can promote your e-commerce business without draining your budget. Here are 7 tips to make your store stand out.

Send Free Products to Influencers

People buy what they know and from people they trust. Everyone is on social media these days, making it one of the best marketing tactics to send your products to relevant influencers. They can upload your products on their pages, and channels, and provide reviews, which will increase your brand recognition and help you grow your audience.

You can start with influencers with under 20k followers to spend less, but ensure that their niche complements your product so you can make the most of their audience.

Be Your Brand’s Identity

You might argue that social media isn’t cost-effective. It requires hiring designers, and writers, and managing calendars for campaigns. 

But here’s the thing, you can make it budget-friendly with just your phone. It’s as easy as shooting a daily video with your front camera, discussing your product’s problem-solving aspects. I’ve worked with clients who have followed this simple approach for a while. They are the faces of their brands, creating trust and connections.

More information: Social Media Marketing Strategy for E-commerce:

Email Marketing

Email marketing is a cost-effective strategy for businesses on a budget. The process begins by adding a subscription widget to your website, encouraging visitors to provide their emails. This builds your email list, consisting of potential customers or subscribers interested in your products or services. Then, create engaging and visually appealing emails to capture their attention. Segment your email list to send personalized messages and calls to action. 

Regularly analyze your email campaign’s performance and adjust your strategy accordingly. This low-cost approach can show great results for your business.

Offer Coupons

Using coupons is a great way to attract new customers and keep your current ones coming back. Think about how often you’ve tried a new product or restaurant simply because you had a coupon. Coupons are like an open invitation to try something new or enjoy your favorite things at a lower cost. They’re a win-win for customers and businesses. 

Customers save money, and businesses get more exposure and customer loyalty. So, whether it’s a discount on your favorite meal or a special deal on a cool gadget, coupons are a powerful marketing tool for your e-commerce business.

Host an Online Contest 

Online contests are a fantastic way to get the word out about your business and catch the attention of potential customers. Create a fun contest featuring your products. It could be a chance to win a free membership or one of your latest products. 

Share the contest on social media, and be sure to announce the lucky winner when it’s over. Contests are a fun and engaging way to connect with your audience and promote your offerings.

Analyze and Optimize

Utilize analytics tools to monitor the results of your marketing endeavors. This data-driven approach empowers you to fine-tune your strategies and allocate resources to the most fruitful channels. 

Cost-effective marketing isn’t about compromising quality, it’s about making every invested dollar count. With these tactics, you can effectively boost your online store and witness your business expand within budget constraints.

An Ecommerce SEO Strategy

Honestly, speaking, search engine optimization isn’t a low-cost marketing strategy. However, when I look at the remarkable results it can deliver, I can’t resist including it in this list. Although it requires time to rank for your chosen keywords and outperform your competitors, once you achieve that position, you can attract a significant volume of traffic, consequently increasing your conversion rate. This long-term investment is undoubtedly worthwhile.

If you are not familiar with SEO and need experts who can help you create an SEO strategy that can rank you higher on Google, book a free consultation call here with us!