Exactly how visitors interact with your website dictates everything from failure to success concerning ecommerce. Bounce rate has been used as one such critical metric but what is bounce rate? Why is this important for your online store? In this article, let’s find out all you need to know.
What Is Bounce Rate?
Bounce rate refers to the percentage of visitors visiting a web page but bouncing off without taking further actions on the website. Further actions include: clicking a link visiting another page or even making a purchase. Simply put, they just bounce back after viewing just one page.
It keeps track of how well you’re engaging with visitors on your site. High bounce rates imply that visitors are getting neither what they want, nor is there something on the page keeping them interested enough.
Why Are Bounce Rates Important in Ecommerce?
Bounce rates in ecommerce businesses are nothing but a number. That number affects your bottom line. Here’s why bounce rate is important to you:
1. User Experience
High bounce rates can be a sign of poor user experience. On the technical side, you have slow page loads, confusing navigation, or perhaps even an unattractive design.
2. Conversion Rates
Leavers are looking at just one page and are not lingering long enough to buy or do any other right actions. Lowering your bounce rate might provide you with higher conversion rates and increased sales.
3. SEO Performance
Even search engines like Google consider bounce rates for searching in rankings. A relatively high bounce rate can imply that your content is not precisely relevant or interesting to users and may negatively impact SEO efforts. Lowering your bounce rates would get your ecommerce store performing better on searching.
What is a good bounce rate for ecommerce?
20% and 40% marks are considered a good bounce rate. If your bounce rate crosses the 50% mark, this indicates that something is off about your website. Below 20% might mean that you have fantastic engagement or that something’s amiss with your tracking setting.
Track your bounce rates with Google Analytics, examine your visitor behavior, and experiment with fixes based on what you’ve learned to better retain the user.
How to Improve Ecommerce Bounce Rate
1. Optimize your website’s performance:
Your website should be quick and fast-loading. Towards the end, a slow site frustrates the visitors, and they leave.
2. Improve mobile experience:
Inclusive percentage of users, who come into different sites through mobile devices, underwrite a mobile-friendly website.
3. Clear calls to action (CTAs):
Guide your visitors with clear calls to action that encourage them to easily find their way through your website.
4. Engaging Content:
Relevant, informative, and engaging product descriptions on your blog posts as well as landing pages can make your visitors interested in your content.
5. Test website elements repeatedly:
You must test various website elements, such as Calls-to-Action, layout, and content, to determine what works for you to decrease the bounce rate.
How Ecommerce Revolt Can Help in Lowering Your Bounce Rate
Core at Ecommerce Revolt is making the ecommerce website better through SEO, Development of Websites, and Social Media Marketing. Here is how we can reduce your bounce rate:
1.SEO Optimization:
Make sure the content you have on the website is relevant and appealing and is noticed quickly. That way, it gets ranked well; it keeps visitors longer on the pages.
2.Website Development:
We design fast, user-friendly websites that ensure smooth interaction with all types of devices. Navigation, load times, and the overall user experience will be improved.
3. Social Media Marketing:
We push high-conversion traffic to your ecommerce store through strategic initiatives across social networks, bringing visitors who are more likely to engage and convert.
While being part of Ecommerce Revolt, we don’t just aim to reduce the bounce rate but to produce a more engaging and high-converting online experience for your customers.
