In the continuously changing environment of digital marketing, businesses are always seeking the best strategy that will place them above their competitors. The newest kid on the block is Pay-Per-Click (PPC) advertising which as we have seen produces quick results and has a measurable return on investment. But when it comes to PPC management, one question seems to linger: The most frequently asked question is ‘’how much does PPC management cost?” If you are ready to wade a little deeper let me paint for you the picture of what to expect and how Ecommerce Revolt can assist you to dominate the PPC game without overstretching your pocket.
Introduction to PPC Management: Why You Need to Care?
Of course, let’s start with preparing the stage, or the background, if you will, for cost considerations. PPC management can be described as the practice of overseeing and enhancing paid ads on advertising channels such as Google, Facebook, and Bing. It involves conducting keyword research, coming up with the ad, tracking the ad’s performance, and adjusting the strategies if need be, it is indeed a 24-hour job that needs professionals. If well implemented, PPC will give you the desired traffic, and leads and might top up your sales than any other marketing technique. But… There’s a catch. If not well managed, you could easily spend more pounds on marketing than draining away water from a leaking tap.
Anyone wondering how much PPC management Costs will find the answer in this article, which provides tips on cost reduction.
Here is the million-pound question, isn’t it? It is important to state that there is no standard pricing model that one can strictly associate with PPC management. Here’s what typically influences the cost:
Ad Spend Budget:
Where you spend your money in your PPC campaigns will effectively make up your management fees. Larger budgets also mean more resources are needed to manage it properly.
Service Model:
In situations where one is hiring a freelancer, going to an agency, or utilising their organisation’s resources, prices may vary. For the most part, agencies such as Ecommerce Revolt offer a full set deal, to guarantee you get the most for your money.
Campaign Complexity:
Organising campaigns for an independent coffee shop is much different than working on campaigns for a global eCommerce company. With high complexity comes high management fees depending on the nature of the campaign.
Tools and Software:
Professional PPC tools (let’s think about SEMrush, Google Analytics or SpyFu) are usually charged based on a licence. These costs are normally incorporated into the various fees that agencies charge.
Typical pricing structures associated with pay-per-click management
To make an informed decision, you need to understand the common pricing models:
Flat Fee:
An exchange of a certain amount of money for the handling of your campaigns every month. Simple and predictable.
Percentage of Ad Spend:
Agencies cost a percentage of your ads (often ranging between 10-20%) of the budget. Perfect for organisations that have huge, elastic capital spending.
Performance-Based:
Pricing is based on performance outcomes which most commonly include, the result of the campaign, be it leads produced or conversions made. Low but highly profitable if one is partnering with the right agency.
Hourly Rate:
The current trends indicate that some freelancers and agencies work on an hourly basis, which is most appropriate when the project is not very large.
Well, What’s the Estimate?
PPC management often costs £250 to £1000 a month plus the ad spend relevant to new businesses. For businesses’ bigger campaigns or an enterprise, the spend is likely to go beyond £10,000. Even though you might think it’s costly, remember that when PPC is managed efficiently, it generates multiple returns on the investment.
Three Reasons That DIY PPC May Be a Big Loss
At this point, you may be saying to yourself, why not cut a little cost and handle pay-per-click on your own? The fact remains this: PPC is not easy, okay? Don’t think it is still a piece of cake! This may include budgeting the ads improperly, wrong targeting of the audience, or the use of wrong keywords will only serve to see the money being invested go to waste in the process. Did you know you can help it become faster, cheaper, and less problematic by letting these gurus such as Ecommerce Revolt do the driving for you?
Where Does Ecommerce Revolt Come From and How Can It Save and Make You Successful
Here at Ecommerce Revolt, we’re not just another agency riding the digital wave. We’re your growth allies. Here’s how we make PPC management a breeze:
Tailored Strategies:
As a company, we believe in the adage that can’t fit everybody, wherever you are, which is why our approaches are customised. It’s important to note that no two businesses are the same, and therefore it would be wrong for an e-commerce business to emulate other businesses when it comes to PPC campaigns for e-commerce business.
Data-Driven Decisions:
For every pound you spend, our team utilises the most advanced tools and analytics for the optimum ROI.
Transparent Pricing:
With FMS there are no extras that can be added at the end of the project to take advantage of a weak opponent. There are no secrets here at the company; we practise telling the truth right from the word go.
Full-Service Support:
We’re with you from the conception to the campaigns themselves, and even down to the performance reporting.
Why Your PPC Investment Is Worth It
Yes, there’s always the cost of having someone manage your PPC campaigns. But here’s the thing: it’s not just an expense; it’s an investment you need to make about your business if you want it to thrive. So when you have Ecommerce Revolt with you, not only have you gotten your money back, but there will be an exponential increase in revenue. And who wouldn’t want that?
Conclusion
In this state, PPC management involves how an organisation is willing to go to a certain level of spending to get results. Rather than instantly considering the cost of PPC management one should consider what one stands to benefit when PPC is done correctly. You can bet that Ecommerce Revolt is dedicated to ensuring the answer to that question is: a lot.
Want to learn how you can make your PPC campaigns a profit centre? Join a conversation about introducing your business to the right track for success. And, don’t you think that you are worth receiving such a unique kind of marketing that can work as hard as you do?
