How to Rank your business Higher in Google Search and Drive Traffic

It is no secret that an online business presence on the first Google page is a boon. You will end up being opted for more often owing to the higher rankings, more traffic, and hence, more sales. But how to get to the top of google local search? What steps must one undertake? This article outlines how to rank higher in Google searches for detailed information to get a better online result and success. 

 Understanding Google’s Ranking Algorithm 

The first step in how to get a high rank on Google is to know what makes Google tick – what powers its search engine. To select the relevant and quality sites Google employs the factors that are mentioned below:

1. Optimise for Relevant Keywords 

The first step towards ranking at the top of Google is to begin with selecting appropriate keywords. Other questions that you need to answer include; There is a world of high-value keywords out there, and tools such as Google Keyword Planner, SEMrush, or Ahrefs can show you where these keywords live. It is also advisable to use long tail keywords because they are less competitive as they are more specific and thus can easily be ranked higher. 

2. Create High-Quality Content

Google is, therefore, keen on content that will be valuable to its users and that meets their needs. This is how to get to the top in Google search results. In your content, you must also be solving your audience’s problems. This kind of content comprises a blog post, articles, or landing pages with articles well written with quality information and content. 

3. Optimise On-Page Elements

On-page SEO is the process of optimising such aspects of the site as title tags and meta tags, headers, and alt texts of images. Title tags and meta descriptions are properly optimised so that it is easier for search engines to know what content to render and this increases click-through rates.  

4. Build Quality Backlinks

Having other websites linked to your website is like having recommendations from friends; the more reputable the friend, the more your website is credible in the eyes of Google. Concentrate on the acquisition of high domain authoritative backlinks becoming a guest blogger, partnering, and sharing content. 

5. Improve User Experience

Google also more or less considers user experience or UX as a factor that determines the ranking. As with any other website, its design plays an important role in optimization; Slow loading and complicated navigation harm your ranking. Check that your website is responsive, properly designed with clear navigation, and easy to use for the users. 

6. Leverage Local SEO 

This is good news for businesses that are interested in their products and services only within the local market because local search is critical to them. To improve the chances of reaching the first page of Google local search results ensure that you verify your Google My Business listing and place the business on the map, persuade customers to post positive reviews and check your business details on other directories. 

7. Observation/Control

This discusses how the strategies formulated in the implementation phase can be monitored and adjusted, especially in a dynamic business environment. SEO is not a one-time job but a continuous process. Track your rankings on a more frequent basis and, and evaluate results from new trends as well as the latest algorithm changes. 

 How Ecommerce Revolt Can Help:

We provide an ongoing service that enables you to keep track of the SEO position of your website. We focus mainly on keyword research and if you need professional help on which keywords to include for your particular category, we’re here for help. Our team comes up with implementation strategies that you never knew you needed and updates your strategy as the competitors change. 

Conclusion 

To rank higher, one needs to aim at keywords, their distribution, quality content, on-site factors, backlinks, usability, and localisation. Here at Ecommerce Revolt, we know the ins and outs of these approaches and could provide proper assistance in their application. As our client, you will be offered intricate services that will allow increasing your performance and reach the highest rank in the short term. Contact us today and start your journey to being the go-to company on Google search results! 

Don’t hesitate to reach out to Ecommerce Revolt to get a unique SEO plan that will help you occupy the space at the top of the Google search.