Developing proper templates for email marketing correspondence is one of the most important factors in email marketing for ecommerce companies. These well-designed email marketing templates let you provide your subscribers with highly relevant messages that will hit the right note and spur them into action.
However, designing templates from the ground up can be quite time-consuming. The good news is that many email service providers like Mailchimp and Constant Contact provide pre-designed templates that you can modify to fit your logo. You can also get good templates from sites like ThemeForest and Creative Market. Just make sure that any templates that you have are responsive and are in line with CAN-SPAM laws and standards.
Here are some key tips to professionally create email marketing templates in Mailchimp and other platforms for your ecommerce store:
Keep Copy Concise
This means that one should not pack the page with lengthy text paragraphs that are hard to read. They should use short sentences and bullet points to pass the key information. Web users read more in a skim-and-swoop motion rather than in a read-every-word kind of manner. Place the most important selling points, call to action, and important product/service information first within the page above the fold.
Establish Brand Consistency
Templates for email marketing must be designed concerning the company image and work to support it. By ensuring that the fonts, colour schemes, and images used in marketing communications are branded, then consistency can be easily achieved. Some ideas for branding are to make a template header/footer with a logo, contact information, social media accounts, and some slogans.
Optimise for Mobile
Since most of the emails are opened on mobile devices, it is essential to have a responsive design. It is also important to test templates on mobile to gauge how the content would look on mobile devices. For menus, use a single column of sufficient button size for fingertip operation.
Add Visual Interest
Pictures, icons and videos help to show products and their benefits; without them, emails are likely to be boring and text-based. The images used should be professional and clear, should be of high quality and the images should be uploaded using https. Enhance wares by including lifestyle imagery and product close-ups. Other tools include infographics, GIFs, and YouTube videos that add more value to the subscribers.
Drive Action with CTAs
The button prompts readers to continue with the action like “Shop New Arrivals” or “Get 20% Off Today Only.” Place CTAs within the template body and template footer. To call attention to them, apply contrasting colour schemes. To increase conversion rates, and drive traffic to product pages, promos, and sales.
Conclusion
Now, it is time to look at those email template best practices that will enable you to compose enhanced, more efficient messages able to convert subscribers and increase your ROI. The responsive professional email marketing templates that are optimised for mobile will not only relay the important product details but also provide your subscribers with a great experience.
